Tuesday, March 20, 2007

Pirates 3: CAN HYPE STILL BRING GLORY AT THE BOX OFFICE

What will bring people back to the movie theaters?
Franchise films? Hype? Event marketing of pop culture? Cross promotions? Larger than life movies? Could Pirates 3 be the last BIG movie that brings out the mass? Consider what Slate Magazine's Hollywood Economist/Columnist Edward Jay Epstein discussed in his take on the theory of the broken box office window in a piece called the "Hollywood Death Spiral".

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